Hey Marjorie,
Happy February! I know - I can't believe it's February already either.
I pulled new seasonality reporting this morning and thought I'd send out some key takeaways.
When comparing the time period of January 31st, 2022 - February 21st, 2022 with November 1st, 2021 - January 31st, 2022 we found:
❤️ CPC decreased by 16.5% but did slightly rise throughout February. What does this mean? You should launch any upcoming campaigns now while costs are low to position yourself in the auction (hello, relevancy score!) before competitors come back online.
❤️ Engagement increased by 8.3%, steadily rising through February. Members are back to work after the holidays and ready to interact with your brand.
❤️ CPL decreased by 25%. Businesses are making important decisions for 2023. Now is the time to reach your professional audience!
These stats are reflective of all our advertisers in North America. I'd be happy to pull data for your specific industry and/or country/continent for Kudos Inc. Just give me a shout!
Want to chat about seasonality trends you are seeing in your account? → Malik's Calendar
Thanks,
